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Specs & Price For Nikon Coolpix P330, Coolpix S3500 and Coolpix A

Written By Mark Antalusya on March 4, 2013 | 11:48 PM

Nikon Coolpix P330

When Nikon announced in 2011 its "enthusiast compact," the Coolpix P300, groans were heard 'round the Web when the company unveiled the 1/2.3-inch sensor -- smaller than that found in most cameras considered serious compacts. Two generations later, Nikon seems to have finally rethought that decision; the Coolpix P330 incorporates a bigger 1/1.7-inch sensor, though now it's of the backside-illuminated type that I find doesn't generally deliver top-notch photo quality. Nikon also added raw support to the line, another essential for advanced shooters.
Nikon Coolpix P330 Image
Nikon Coolpix P330

Now the P330 seems like a stripped-down version of the P7700; although it retains the GPS capability of the P310 (which Nikon says will remain on the market), the P7700's lens has better specs and it has an articulated LCD. The P330's lens starts out with a fast aperture but I'm betting it hits f5.6 pretty quickly, which would be frustrating. That said, it's coming in at an interestingly aggressive price, which looks like the tradeoff for the slow lens.

Nikon Coolpix Price and Availability : The Nikon Coolpix P330 will start shipping in March 2013 for a suggested retail price of US$379.95, and will be offered in black or white.

Nikon Coolpix P330 Key Features:

  • 5x optical zoom lens f/1.8-f/5.6
  • 12.2 megapixel back-illuminated CMOS sensor (1/1.7 inch)
  • Lens shift vibration reduction
  • RAW (NRW) data processing
  • Manual mode
  • Function button
  • Full HD (1080p/60i) video, at 60, 50, 30 or 25 fps
  • 120 fps high speed video
  • Macro mode
  • Easy panorama 180°/360°
  • Global Positioning System (GPS)
  • Compatible with the optional Wi-Fi dongle (WU-1a)

Nikon Coolpix A

Nikon Coolpix A Camera - Not ready to shell out price for $2,800 for Sony's full-frame RX1 point-and-shoot? Perhaps an APS-C compact is more within your league. Nikon's Coolpix A is the imaging giant's answer to Sony's fixed-lens flavor, sporting an 18.5mm (28mm equivalent) prime lens with a maximum f/2.8 aperture, "quick" autofocus performance, a manual focus ring and, at the center of it all, a 16.2-megapixel DX-format sensor.
Nikon Coolpix A Image
Nikon Coolpix A

The idea here is that you'll get DSLR (or mirrorless camera) image quality and depth-of-field in a cam you can tuck away in your pocket. It's a concept we've seen manufacturers deliver on before, and now it's Nikon's turn.

There's a handful of DSLR-like features, such as a full-size hot shoe with i-TTL compatibility, a dedicated mode dial, an adapter ring that accepts a lens hood or 46mm filters, and WU-1a WiFi module compatibility. There's no optical viewfinder in the box, but no matter -- you can add one on for a mere $450.

You'll shoot 12- or 14-bit RAW image files at a sensitivity ranging from ISO 100-25,600, and you'll pay dearly for the privilege. $1,100 is the MSRP; black and silver, the color. The Nikon Coolpix A is set to to hit stores later this month.

Nikon Coolpix S3500

We don't tend to get excited about any CCD sensor-equipped point-and-shoot nowadays, but Nikon's Coolpix S3500 has at least one feature that we don't often see on a camera in this price range: lens-shift optical image stabilization, or Vibration Reduction (VR).

Otherwise, this point-and-shoot's specifications are par for the course, and include a 20.1-megapixel CCD sensor, a 7x, f/3.4-6.4 optical zoom lens and a rather-weak QVGA (320 x 240-pixel) LCD. It can shoot 720p video, too, though we wouldn't expect industry-leading IQ.
Nikon Coolpix S3500 image
Nikon Coolpix S3500


At $139, the Nikon Coolpix S3500 is priced right for casual photographers, and its orange, pink, purple, red and silver color schemes should appease most digicam-hungry tweens. Hop past the break for some talking points from Nikon HQ.
Photo Credit: Nikon

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